tracks

• Creativity for Everyone
• Journalism 3.0
• Future of Media: Fee or Free?

• Games on the Move
• Mobile Ecosystems in Motion
• Cloud Computing

• Click for Change
• Brands That Matter
• Navigating the Digital World

panels

Keynote Panel: The Monetization Game

Panel Description	Retail. Subscription. Freemium. Micro-Transaction. Advertising. These are just a few of the business models being utilized in the gaming industry. In this session we will explore business model innovation through the lens of the highly creative gaming industry. Join us as we hear from industry heavyweights and disruptors what these models mean to them - and what they can mean for you.
Moderator	Douglass Perry Self Employed Freelance Journalist and Consultant
Panelists	Neil Young ngMoco CEO Kai Huang Guitar Hero Founder Peter Moore Electronic Arts President, EA Sports
Student Organizers	Pejman Pour-Moezzi (MBA '10) Nick Silver (MBA '11)

Creativity for Everyone

Panel Description	Design.  Art.  Technology.  Artistic creativity has many applications in the business world.  During Creativity for Everyone, we will examine the relationship between artists (originators of creative thought) and outputs (the results of creative activities) within the realm of digital media.  How are artists and entrepreneurs dependent on one another? How has technology empowered artists, designers, or regular people with a passion to express themselves?  What is the market for creative expression? Does business hamper creativity?  Come.  Explore.  Discuss.
Moderator	Ken Goldberg UC Berkeley Director, Berkeley Center for New Media Special thanks to:
Panelists	Eilish Cullen The Lab Executive Director Justin Kan Justin.tv Founder and President Aza Raskin Mozilla Head of User Experience Rana Cho California College of the Arts Senior Lecturer, Design MBA Jeff Price TuneCore Founder, CEO
Student Organizers	Hansoo Lee (MBA '10) Vincent Huang (MBA '11) Katie Hoisington (MBA '11)

Journalism 3.0

Panel Description	Who will be the last standing? On one hand, traditional news models are suffering and newspapers are shrinking in number, staff, and size. Meanwhile, innovative technology platforms are making news more accessible and enabling citizen journalists to fill this gap with an explosion of diverse perspectives.  As these trends converge, which business models will thrive and which will be left as yesterday’s news? As business decisions are made, what does this mean for consumers?  This panel will bring together a diverse range of media companies confronting these questions on a daily basis.
Moderator	Laura Sydell NPR Digital Culture Correspondent
Panelists	Jay Walsh Wikimedia Foundation Head of Communications Phil Bronstein SF Chronicle EVP, SF Chronicle and Editor-at-Large, SF Chronicle & Hearst Newspapers Jose Antonio Vargas Huffington Post Tech Editor Neil Henry UC Berkeley Graduate School of Journalism Dean Tessie Popoff Tribune Interactive / Los Angeles Times Senior Project Manager, Entertainment
Student Organizers	Dan Parker (MBA '11) Gina Strayer (MBA '11)

Future of Media: Fee or Free?

Panel Description	Whether through advertising (TV), subscription (cable, satellite, IPTV), or per-content purchases (movies, DVDs, VOD), the business models for media were fairly straightforward. However, with the evolution of the Internet has come the assumption of “free” being the standard payment to the consumer for content. Never before has it been so easy for someone to watch so much free, professionally-produced content with the click of a button. How are current companies all along the media delivery value chain dealing with this shift? And how will these approaches evolve as the ease of access to and delivery of content improves?
Moderator	Arash Amel Screen Digest Research Director, Digital Media
Panelists	Stacy Nagata NBC Universal VP, Digital Entertainment Strategy & Operations Kevin Yen YouTube Director of Strategic Partnerships Danae Ringelmann, CFA IndieGoGo Founder, COO/CFO Franz Kurath AT&T Executive Director, Broadband Content
Student Organizers	Elad Ganot (MBA '10) Eran Schitzer (MBA '10) David Breger (MBA '11) Reza Shahcheraghi (MBA ’11)

Games on the Move

Panel Description	The mobile gaming space is hot and rapidly transforming. People who have never considered themselves gamers are now mashing buttons. There are also new gaming concepts such as social interaction and location-based games that are redefining methods of game play. This panel will focus on and analyze the challenges and opportunities of these new trends.
Moderator	Robin Boyar thinktank Principal/Founder
Panelists	Steven Lurie Zynga General Manager of Mobile Gaming Ari Tulla Nokia Head of Content, X-Media Solutions Chris Williams Playfirst iPhone Product Manager Randy Angle Social Gaming Network Design Director Andrew Lacy Tapulous Co-Founder, COO
Student Organizers	Bernie Lin (MBA '10) Rohan Thompson (MBA '10) Hamid Schricker (MBA '11)

Mobile Ecosystems in Motion

Panel Description	It is unquestionably the era of the smartphone in mobile communications: rich content is more mobile than ever, apps stores are all the rage, and devices are increasingly an integral extension of the way we live, work and play. In this panel, we’ll discuss the growth and evolution of the smartphone ecosystem, from platform providers to application developers, app store owners to content producers, and beyond.
Moderator	David M. Katz Yahoo! Vice President, Americas Region, Yahoo! Mobile
Panelists	Terry Regan BT Ribbit Director of Business Development Drew Garcia SharpCast VP of Product Management Jay Sullivan Mozilla Vice President of Mobile Kurt Davis BOKU Business Development Irvin Remedios Mozes Vice President of Products   Senthil Krishnapillai Sybase Director of Product Management
Student Organizers	Jeff Gordon (MBA '10) Nidhi Teerdhala (MBA '11)

Cloud Computing

Panel Description	This panel explores many exciting questions around this paradigm shift in technology: What new opportunities will emerge with cloud computing? How will those opportunities look different within the enterprise and for consumers? What role do platforms play for companies building products that rely on the cloud? How will cloud computing interact or complement the internet? Is there a new business model that will fit naturally, or is there room for business model innovation?
Moderator	Lars Leckie Hummer Winblad Venture Partners Principal
Panelists	Anshu Sharma Salesforce.com Senior Director Product Management Jason Hoffman Joyent Founder, CTO Neil Hansch Rustic Canyon Ventures Principal Michael Maxey ParaScale Director of Product Management Dain Ehring Dorado CEO and Founder
Student Organizers	Ash Ahluwalia (MBA '10) Scott Shapiro (MBA '11)

Click for Change

Panel Description	Thanks to the rise of crowd-sourced social media sites, many online businesses are turning to users to drive action via collaboration. From that spirit of user empowerment, a fascinating group of entrepreneurs and activists are driving global change by connecting people online. Environmentalists are exploring new ways to track energy use, trade carbon offsets, promote green living, or fund development projects. Social ventures are exploring new models of micro-finance, community activism, citizen journalism, fundraising, and promoting cultural awareness. Can social media become the ultimate tool in promoting sustainability and social good?
Moderator	Peggy Duvette Wiserearth.org Executive Director
Panelists	Gwnyth Borden IBM Manager Corporate Citizenship & Corporate Affairs Nick Aster TriplePundit Founder & Publisher Candice Chesson DonorsChoose.org West Regional Associate Director Darren Miao Kiva.org Microfinance Partnerships Manager
Student Organizers	Kate Zimmermann (MBA '11) Scott Coleman (MBA '11)

Brands That Matter

Panel Description	What is the opportunity for companies to build a strong brand on the Social Web?  How do you make the case and define the ROI?  This session will bring together advertisers, marketing agencies, social media companies, and leading thinkers to address these questions and help you explore marketing strategies for building a brand that matters.
Moderator	Joshua-Michéle Ross O'Reilly Radar Vice President
Panelists	Adam Seymour Optimedia VP Director of Strategic Communications Sarah Smith Facebook Online Sales Manager Doug Chavez Del Monte Senior Manager, Digital Marketing Pasha Sadri Polyvore Co-Founder and CEO Cory Treffiletti Catalyst:SF (Strategy & Fundamentals) President, Managing Director
Student Organizers	Nipun Mather (MBA '10) Marcelo Vazquez (MBA '11)

Navigating the Digital World

Panel Description	Digital media has proliferated worldwide but is evolving in different directions. The path taken here in the USA may not reflect how digital media is adopted elsewhere. Social media in China is dominated by bulletin boards, unlike in USA where blogs and micro-blogs are more popular. Asian social networking sites first pioneered the monetization model of virtual goods. This panel seeks to discuss the diverging and converging trends in digital media globally.
Moderator	Tim Chang Norwest Venture Partners Principal
Panelists	Seth Bindernagel Mozilla Director of Localization Danica Brinton Apple International Strategies and Localization Consultant Brad Bao Tencent US Assistant GM Gigi Wang MG-Team, LLC Managing Partner
Student Organizers	Ahsan Malik (MBA '10) Khan Yow (MBA '10) Meha Shah (MBA '11)