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2007 Panel
Details
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Panel – The
Co-Evolution of Marketing and New Media
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Panel
Description
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These
days, advertising proliferates on every screen, wall, and
website. Many new ad- supported devices are hitting the
consumer market. Is advertising on non-traditional platforms really
non-traditional? Or does what we already know about marketing and media
simply translate? From metrics, to audience engagement, to
evolving advertising models, industry experts will offer their insights
into advertising that breaks the mold.
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Moderator
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Lee
Uniacke - Former VP Advertising and Sales - MTV/AtomFilms
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Panelists
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David
Murphy - Account Director - Attik
Niren
Hiro - VP Business Development - AdMob.com
Phil
Kaplan - Chief Product Officer - Adbrite
Shiva
Rajaraman - Product Manager, Monetization - YouTube
Steve
Tomlin – Chairman - Chumby
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Student
Organizers
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Emily
Olman
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Arvind
Krishnamoorthy
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Nate
Anthony
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Emily
Walling
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Panel – Intersection
of Casual and Hardcore Gaming: New Market, or Cannibalization?
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Panel
Description
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The
rising importance of casual gaming can be seen across the industry.
Nintendo has surprised many with the Wii. Microsoft has had success
with Xbox Live Arcade. Electronic Arts has reorganized, in part to
increase its focus on casual gaming. How will these and other gaming
companies balance their development dollars to satisfy the demands of
new gamers, casual gamers, and hardcore gamers? Is casual gaming
expanding the market, or is it diverting dollars from more traditional
gaming genres?
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Moderator
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Roderick
Alemania - VP Business Development - IGN
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Panelists
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Josh
Larson - VP of Games - CNET
Michael
Johnson - First Party Games Marketing - Microsoft
Carter
Lipscomb - Strategic Business Development - SCEA
Kenny
Dinkin - Vice
President and Creative Director
- PlayFirst
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Student
Organizers
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Paul
Ibarra
Raphael Fauveau
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Camilo
Mendez
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Panel – Change the
Channel, Change the Content
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Panel
Description
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The
lines have been blurred – between movie
theater and living room; between computer screen and small screen. As
handheld devices and hardware evolve, content adapts not only in its
distribution, but maybe more importantly, in how stories are told, how
characters and plots develop, and how audiences experience and interact
with entertainment. How, then, do content
producers and distributors develop new strategies to deal
with this landscape?
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Moderator
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Heather
Gold - Entertainer - Subvert.com
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Panelists
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Sherman
Griffin - Senior Manager, Amazon Unbox - Amazon
Steve
Weinstein – CEO - MovieLabs
Seth
Menachem - Actor/Writer/Producer
Adam
Metz - Director of Social Media Strategies - LaunchSquad
Mike
Mohan - Writer/Director - monkeywithacamera.com
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Student
Organizers
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Myah
Evers Schwartz
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Hawro
Mustafa
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Elisabeth
Diana
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Panel – Digital
Music: Same Players, Different Roles
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Panel
Description
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The
players in digital music are constantly converging (and sometimes
diverging) as each of their respective business models change. Join us
for a salon-style discussion on the future of music with
representatives from the artist, label, device, social networking, and
distribution communities.
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Moderator
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Kelli
Richards – President, All Access Group
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Panelists
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Vickie
Nauman - Content Alliance Manager, Sonos, Inc.
Andrei
M. Marinescu, Director, Marketing and Business Development, MOG
Anu
Kirk, Director
of Product Management,
Rhapsody
at RealNetworks
Tom
Conrad - CTO - Pandora, Inc.
J
Gibson - Director of Operations - reapandsow records
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Student
Organizers
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Ayse
Kulahci
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Joe
Lazar
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Pooja
Jain
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Panel – Entrepreneurial
Perspectives in Digital Media
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Panel
Description
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The
digital media industry has been transformed in recent years by the
explosion of new companies. Visionary entrepreneurs have seized the
opportunity created by the proliferation of broadband infrastructure
and new web technologies to build firms that deliver innovative
services to consumers. In many cases, these emerging ventures have
displaced initiatives from the large, traditional players in the
technology and media industries.
This
panel will examine the key opportunities and challenges faced by
entrepreneurs across the digital media landscape. It will explore which
business models have the greatest potential for success and discuss
other factors that play a significant role in building a sustainable
digital media company.
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Moderator
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Ken
Gullicksen – Partner - Morgenthaler Ventures
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Panelists
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Ashwin
Navin - Co-founder and President - BitTorrent, Inc.
Jameson
Hsu – Founder & CEO - Mochi Media
Dalton
Caldwell – Founder & CEO - iMeem
Joshua
Hong – Founder & CEO - K2 Network
Kate
Thorp – Founder & CEO - Real Girls
Media
Lance
Tokuda – Founder & CEO - RockYou
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Student
Organizers
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Keith
Eadie
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Ken
Wallace
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Rachel
Wolan
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Alexandra
Levich
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Pooja
Jain
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Panel – Beyond Mobile 2.0
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Panel
Description
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With
rapid deployments of faster access, we are not far from realizing the
promise of broadband access on mobile devices. Mobile broadband will
speed up the rapid aligning of the "stars" in the value chain - access,
content, communities, and devices - and fuel a new generation of mobile
applications.
These
apps will go beyond making existing Web 2.0 successes mobile: they will
fully leverage the context, content, and capabilities on the mobile
platform. This panel seeks to identify such apps and opportunities that
will lead to a more meaningful and more profitable end-user experience.
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Moderator
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