tracks

Media & Entertainment

Now more than ever, digital media is increasingly how we create and distribute news and entertainment content, which is creating turmoil in the newspaper, TV, film and music industries.  This track will explore how these industries are struggling or coping with their transformation into the digital age and who will be the winners and losers after the dust settles.  This track encompasses the following panels:

Mobile & Cloud 

With increasing penetration of smartphones and digital plans, the promise of ubiquitous Internet connectivity is finally here, which opens up new opportunities especially for cloud-based applications and services.  This track will explore the challenges and opportunities faced by the wireless, telecom, broadband and handset industries, as well as application developers and Internet services.  This track encompasses the following panels:

Identity & Innovation

Trends in digital media go beyond simply transforming traditional media and communication companies but also spurring innovation and changing the identities of companies in other industries.  This track will explore such compelling issues from how CPG and manufacturing companies are using digital media to manage their brands and go global to how social media technologies are empowering new social ventures.  This track encompasses the following panels:

 

panels

Keynote Panel: The Monetization Game

Panel Description Retail. Subscription. Freemium. Micro-Transaction. Advertising. These are just a few of the business models being utilized in the gaming industry. In this session we will explore business model innovation through the lens of the highly creative gaming industry. Join us as we hear from industry heavyweights and disruptors what these models mean to them - and what they can mean for you.
Moderator

Douglass Perry
Self Employed
Freelance Journalist and Consultant


Panelists
Neil Young
ngMoco
CEO

Kai Huang
Guitar Hero
Founder

Peter Moore
Electronic Arts
President, EA Sports


Student Organizers Pejman Pour-Moezzi (MBA '10)
Nick Silver (MBA '11)

 

Creativity for Everyone

Panel Description Design.  Art.  Technology.  Artistic creativity has many applications in the business world.  During Creativity for Everyone, we will examine the relationship between artists (originators of creative thought) and outputs (the results of creative activities) within the realm of digital media.  How are artists and entrepreneurs dependent on one another? How has technology empowered artists, designers, or regular people with a passion to express themselves?  What is the market for creative expression? Does business hamper creativity?  Come.  Explore.  Discuss.
Moderator

Ken Goldberg
UC Berkeley
Director, Berkeley Center for New Media
Special thanks to:


Panelists

Eilish Cullen
The Lab
Executive Director

Justin Kan
Justin.tv
Founder and President

Aza Raskin
Mozilla
Head of User Experience

Rana Cho
California College of the Arts
Senior Lecturer, Design MBA

Jeff Price
TuneCore
Founder, CEO


Student Organizers Hansoo Lee (MBA '10)
Vincent Huang (MBA '11)
Katie Hoisington (MBA '11)

 

Journalism 3.0

Panel Description Who will be the last standing? On one hand, traditional news models are suffering and newspapers are shrinking in number, staff, and size. Meanwhile, innovative technology platforms are making news more accessible and enabling citizen journalists to fill this gap with an explosion of diverse perspectives.  As these trends converge, which business models will thrive and which will be left as yesterday’s news? As business decisions are made, what does this mean for consumers?  This panel will bring together a diverse range of media companies confronting these questions on a daily basis.
Moderator

Laura Sydell
NPR
Digital Culture Correspondent


Panelists

Jay Walsh
Wikimedia Foundation
Head of Communications

Phil Bronstein
SF Chronicle
EVP, SF Chronicle and Editor-at-Large, SF Chronicle & Hearst Newspapers

Jose Antonio Vargas
Huffington Post
Tech Editor

Neil Henry
UC Berkeley Graduate School of Journalism
Dean

Tessie Popoff
Tribune Interactive / Los Angeles Times
Senior Project Manager, Entertainment
   
Student Organizers Dan Parker (MBA '11)
Gina Strayer (MBA '11)

 

Future of Media: Fee or Free?

Panel Description Whether through advertising (TV), subscription (cable, satellite, IPTV), or per-content purchases (movies, DVDs, VOD), the business models for media were fairly straightforward. However, with the evolution of the Internet has come the assumption of “free” being the standard payment to the consumer for content. Never before has it been so easy for someone to watch so much free, professionally-produced content with the click of a button. How are current companies all along the media delivery value chain dealing with this shift? And how will these approaches evolve as the ease of access to and delivery of content improves? 
Moderator

Arash Amel
Screen Digest
Research Director, Digital Media


Panelists

Stacy Nagata
NBC Universal
VP, Digital Entertainment Strategy & Operations

Kevin Yen
YouTube
Director of Strategic Partnerships

Danae Ringelmann, CFA
IndieGoGo
Founder, COO/CFO

Franz Kurath
AT&T
Executive Director, Broadband Content
Student Organizers Elad Ganot (MBA '10)
Eran Schitzer (MBA '10)
David Breger (MBA '11)
Reza Shahcheraghi (MBA ’11)

 

Games on the Move

Panel Description The mobile gaming space is hot and rapidly transforming. People who have never considered themselves gamers are now mashing buttons. There are also new gaming concepts such as social interaction and location-based games that are redefining methods of game play. This panel will focus on and analyze the challenges and opportunities of these new trends.
Moderator

Robin Boyar
thinktank
Principal/Founder


Panelists

Steven Lurie
Zynga
General Manager of Mobile Gaming

Ari Tulla
Nokia
Head of Content, X-Media Solutions

Chris Williams
Playfirst
iPhone Product Manager

Randy Angle
Social Gaming Network
Design Director

Andrew Lacy
Tapulous
Co-Founder, COO
   
Student Organizers Bernie Lin (MBA '10)
Rohan Thompson (MBA '10)
Hamid Schricker (MBA '11)

 

Mobile Ecosystems in Motion

Panel Description It is unquestionably the era of the smartphone in mobile communications: rich content is more mobile than ever, apps stores are all the rage, and devices are increasingly an integral extension of the way we live, work and play. In this panel, we’ll discuss the growth and evolution of the smartphone ecosystem, from platform providers to application developers, app store owners to content producers, and beyond.
Moderator

David M. Katz
Yahoo!
Vice President, Americas Region, Yahoo! Mobile


Panelists

Terry Regan
BT Ribbit
Director of Business Development

Drew Garcia
SharpCast
VP of Product Management

Jay Sullivan
Mozilla
Vice President of Mobile

Kurt Davis
BOKU
Business Development

Irvin Remedios
Mozes
Vice President of Products
  Senthil Krishnapillai
Sybase
Director of Product Management
Student Organizers Jeff Gordon (MBA '10)
Nidhi Teerdhala (MBA '11)

 

Cloud Computing

Panel Description This panel explores many exciting questions around this paradigm shift in technology: What new opportunities will emerge with cloud computing? How will those opportunities look different within the enterprise and for consumers? What role do platforms play for companies building products that rely on the cloud? How will cloud computing interact or complement the internet? Is there a new business model that will fit naturally, or is there room for business model innovation?
Moderator

Lars Leckie
Hummer Winblad Venture Partners
Principal


Panelists

Anshu Sharma
Salesforce.com
Senior Director Product Management

Jason Hoffman
Joyent
Founder, CTO

Neil Hansch
Rustic Canyon Ventures
Principal

Michael Maxey
ParaScale
Director of Product Management
Dain Ehring
Dorado
CEO and Founder
Student Organizers Ash Ahluwalia (MBA '10)
Scott Shapiro (MBA '11)

 

Click for Change

Panel Description Thanks to the rise of crowd-sourced social media sites, many online businesses are turning to users to drive action via collaboration. From that spirit of user empowerment, a fascinating group of entrepreneurs and activists are driving global change by connecting people online. Environmentalists are exploring new ways to track energy use, trade carbon offsets, promote green living, or fund development projects. Social ventures are exploring new models of micro-finance, community activism, citizen journalism, fundraising, and promoting cultural awareness. Can social media become the ultimate tool in promoting sustainability and social good?
Moderator

Peggy Duvette
Wiserearth.org
Executive Director


Panelists

Gwnyth Borden
IBM
Manager Corporate Citizenship & Corporate Affairs

Nick Aster
TriplePundit
Founder & Publisher

Candice Chesson
DonorsChoose.org
West Regional Associate Director

Darren Miao
Kiva.org
Microfinance Partnerships Manager
Student Organizers Kate Zimmermann (MBA '11)
Scott Coleman (MBA '11)

 

Brands That Matter

Panel Description What is the opportunity for companies to build a strong brand on the Social Web?  How do you make the case and define the ROI?  This session will bring together advertisers, marketing agencies, social media companies, and leading thinkers to address these questions and help you explore marketing strategies for building a brand that matters.
Moderator

Joshua-Michéle Ross
O'Reilly Radar
Vice President


Panelists

Adam Seymour
Optimedia
VP Director of Strategic Communications

Sarah Smith
Facebook
Online Sales Manager

Doug Chavez
Del Monte
Senior Manager, Digital Marketing

Pasha Sadri
Polyvore
Co-Founder and CEO

Cory Treffiletti
Catalyst:SF (Strategy & Fundamentals)
President, Managing Director
   
Student Organizers Nipun Mather (MBA '10)
Marcelo Vazquez (MBA '11)

 

Navigating the Digital World

Panel Description Digital media has proliferated worldwide but is evolving in different directions. The path taken here in the USA may not reflect how digital media is adopted elsewhere. Social media in China is dominated by bulletin boards, unlike in USA where blogs and micro-blogs are more popular. Asian social networking sites first pioneered the monetization model of virtual goods. This panel seeks to discuss the diverging and converging trends in digital media globally.
Moderator

Tim Chang
Norwest Venture Partners
Principal


Panelists

Seth Bindernagel
Mozilla
Director of Localization

Danica Brinton
Apple
International Strategies and Localization Consultant

Brad Bao
Tencent US
Assistant GM

Gigi Wang
MG-Team, LLC
Managing Partner
Student Organizers Ahsan Malik (MBA '10)
Khan Yow (MBA '10)
Meha Shah (MBA '11)